Cookie Policy

Introduction

Ffbet uses cookies and similar tracking technologies to operate the service, to improve performance and security, to personalise the user experience, and to support legitimate marketing activities. This policy explains how these technologies function, what data they may collect, and how you can exercise control over them in compliance with applicable laws and regulatory requirements.

What are cookies and tracking technologies

Cookies are small text files stored on your device by a web browser. Tracking technologies also include pixel tags, scripts and other local storage mechanisms that perform similar functions. Collectively, these technologies allow Ffbet to recognise you, remember your preferences, analyse how you interact with the service, and manage advertising and content delivery.

Types of cookies we use

  • Essential cookies – strictly necessary for the operation of the service (for example, to maintain secure login sessions and prevent fraudulent activity).
  • Performance and analytics cookies – collect information about how you use the service to improve reliability and user experience (e.g., pages visited, time spent, error messages).
  • Functional cookies – remember choices you make (such as language or region) and provide enhanced, personalized features.
  • Advertising and targeting cookies – track interactions to deliver relevant promotions and measure campaign performance. These may be placed by Ffbet or by third parties on our behalf.
  • Social media and external platform cookies – enable integration with social networks and display content from those networks.

How we use cookies

  • Operate and secure the service, including authenticating sessions and detecting fraudulent activity.
  • Store user preferences and settings to provide a consistent experience across pages and visits.
  • Analyse usage patterns to improve site performance, reliability and features.
  • Deliver content and advertisements tailored to your interests, subject to your consent and preferences.
  • Monitor and evaluate the effectiveness of marketing campaigns and promotions.

Consent and control

By continuing to use the Ffbet service after cookies are presented, you consent to the use of cookies and similar technologies in accordance with this policy. You can withdraw or adjust consent at any time by modifying your cookie preferences through the on-site controls. If you disable non-essential cookies, certain features may be unavailable or behave differently.

Managing cookies

Cookie management options include:

  1. Using the cookie preference center on the site to enable or disable categories of cookies.
  2. Configure your browser settings to block or delete cookies, understanding that this may affect login, personalization and certain transactions.
  3. For mobile apps, adjust in-app permission and privacy settings where applicable.

Disabling cookies does not affect essential authentication cookies necessary to provide the service, but may limit functionality or performance.

Third-party cookies and tracking technologies

We may permit trusted third parties to place cookies for analytics, advertising, measurement, and social media integration. These cookies are governed by the third parties’ privacy policies and not by this policy. You can manage third-party cookies via the corresponding provider settings or through the on-site controls where available.

Data retention and security

Cookie-derived data is retained for as long as necessary to fulfill the purposes described in this policy, after which it is archived or deleted in accordance with applicable retention schedules and legal obligations. Essential cookies may persist for no longer than the current session or up to a defined period needed for security. Non-essential cookies are set with explicit expiration dates and may be retained for up to 24 months, subject to your preferences and consent status. We implement appropriate technical and organizational measures to protect cookie data from unauthorized access or alteration, including encryption in transit and access controls.

Data sharing via cookies

We may share aggregated or anonymised cookie-derived data with trusted partners for analytics, advertising measurement, and service improvement. Personal data retained through cookies will be processed in accordance with our applicable privacy notices and governing law.

Changes to this policy

We may update this policy from time to time. We will indicate the date of the latest revision and, where appropriate, provide notice through the service. Continued use of the service after any changes constitutes acceptance of the updated policy.

How to contact us

If you have questions about this policy or your cookie choices, contact Ffbet privacy team at [email protected].